It is several million differing opinions distilled into one aggregation. It will, of course, be the lowest denominator of commonality. And the result of that is

It is several million differing opinions distilled into one aggregation. It will, of course, be the lowest denominator of commonality. And the result of that is a firm entrenchment in belief, so you get that homogeneity. It is a positive feedback loop, but it is anything but niche at this point.