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First I've heard of OpenAnnotation. I'll look into it. Thanks. As far as overcoming the cold start, I'm looking not so much for marketing ideas, but for produc

First I've heard of OpenAnnotation. I'll look into it. Thanks. As far as overcoming the cold start, I'm looking not so much for marketing ideas, but for product or feature enhancements that would be valuable to users immediately, without a huge number of other users. Google search - useful for 1 user Facebook - theoretically useful for a handful of friends Twitter - useful for a slightly larger network Words doesn't have friend/follower mechanisms -- it's just not the nature of the product. The intention is for users to interact with each other as they happen upon the same content. It's a dynamically-changing social graph. Unfortunately, this means the critical mass of users is definitely north of 100k, probably higher.

walterbell 12y ago
It wasn't a marketing suggestion. If an existing community (even a small one with hundreds of users) promotes the plugin, you will get feedback about requirements and feature enhancements. This is a necessary precursor to finding 100K users. Even Facebook started in a limited school environment. These "second screen" or "third voice" apps require people to be (a) trained on the tool, (b) have a common set of target objects that they want to talk about. You could start off simple by looking for a small community of people who: (a) use chrome (b) regularly visit multiple (5-10) sites related to their primary site (c) currently talk about the secondary sites using their primary site (d) see value in having their existing conversations appear in-context on the secondary sites The plugin may have business applications for proof-reading.