But neither is the pursuit of money any sort of notable goal. It's sort of like, "oh, well, get in line behind the other hoards of people who also want to be ri

But neither is the pursuit of money any sort of notable goal. It's sort of like, "oh, well, get in line behind the other hoards of people who also want to be rich." Nobody will care about what you do if this is your goal. On the other hand, if you can tell people "I want to make your life easier by: filling a market gap, changing an industry for the better, making X easier to use, making Y more affordable" then people will care. Thinking more about others than yourself is also probably a good way to actually find a good business!