The Amazon profitability figures are a bit misleading. Amazon adds a very big revenue generating chunk of company every year that has enormous value. That's eff

The Amazon profitability figures are a bit misleading. Amazon adds a very big revenue generating chunk of company every year that has enormous value. That's effectively their profit. One day, they could decide to keep money in their pockets, instead of investing it, but share holders would only demand that if they thought they could do a better job at investing than Amazon. The market has had enough confidence in AMZN for it to go up by 275% in the past 5 years, compared to 125% for the NASDAQ. It's not clear whether this shows that Jeff Bezos is a better investor than the market, or that the market currently believes that he is and this will eventually correct itself, but momentum definitely seems in Bezos' favour.