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Why the Greatest Advertiser of All Time Would Have Embraced Piracy
- gruseom 17y agoAgreed. Hopkins' book is a classic and an excellent read. I had the same reaction when I read it: the way this guy ran his campaigns seems more like the internet than anything you'd expect from a century ago. Another thing that struck me was how many of the brands he created are still household names today (Palmolive, Goodyear).
- byrneseyeview 17y agoIt's also possible that the economy got more "Hopkinsian" over time: most growth industries fit the low-marginal-cost, numbers-over-notions focus that direct mail had.