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Had to find out what eventually happened with Quittner/McDonalds.com: "Quittner did indeed offer the name back to McDonald's in one of his magazine columns, bu
by woodchuck64 12y ago
Had to find out what eventually happened with Quittner/McDonalds.com:
"Quittner did indeed offer the name back to McDonald's in one of his magazine columns, but not in exchange for money. In a manner reminiscent of the Princeton Review, he instead offered to surrender the domain name if McDonald's corporation would underwrite some Internet equipment for a grade school. This and other provoking articles caught the corporation's attention; they responded not by funding grade school computer access, but by pressuring the InterNIC to revoke Quittner's registration of the name. Although the registry had stayed out of previous disputes such as the Adam Curry litigation, sticking tenaciously to its "first-come, first-served" policy, it wavered before this new corporate threat. InterNIC first resisted McDonalds' demands, then eventually agreed to revoke the registration, then changed its mind again, leaving the registration with Quittner. McDonald's ultimately agreed to donate $3,500 to purchase the equipment."
From
http://jolt.richmond.edu/v1i1/burk.html http://jolt.richmond.edu/v1i1/burk.html
- narag 12y agoWould that nasty move be acceptable today for McDonalds? The Internet has changed some things.
- dkuntz2 12y agoYes? That's basically what large corporations do today... Nissan (the car company) is still working to get nissan.com, and they're almost exclusively attempting to do it through legal means instead of negotiating with the current owner.
- narag 12y agoWhat is acceptable for some companies is not for other companies.