The barriers were still high back then, but they were different barriers. Bandwidth, CPU and storage all cost a lot more than they do now, and the tools availab

The barriers were still high back then, but they were different barriers. Bandwidth, CPU and storage all cost a lot more than they do now, and the tools available were less sophisticated. Building an online store or CMS back then was a much bigger piece of work. Today, you don't need to focus on those kinds of problems, generally. The problems are the next level up.