I don't know the exact numbers, but I have seen these low priced DVDs sell like hot cakes, even though the selection was quite limited (around 1.5 years ago, wh

I don't know the exact numbers, but I have seen these low priced DVDs sell like hot cakes, even though the selection was quite limited (around 1.5 years ago, when I was in India, not sure now). What the studios don't realize is this - they wont lose anything by reducing the prices because a) piracy will come down b) the sheer volume of sales, will make up for the price reduction. Indian market is supremely price sensitive, so Indian companies aim for volume. The same can and will work in US too, if only the studios have the common sense to try it.