That's not an assumption I'd make, actually (that they wouldn't grasp the problem domain) -- there are plenty of atheists who were born into religious families,

That's not an assumption I'd make, actually (that they wouldn't grasp the problem domain) -- there are plenty of atheists who were born into religious families, but left the religion. I doubt most of them would be comfortable launching a business that would exclusively support efforts to sustain and spread religion, though; I know I wouldn't.