I don't think Canadians are necessarily that different from the US on this. I personally don't know anyone who buys anything other than the named brands. Now, I

I don't think Canadians are necessarily that different from the US on this. I personally don't know anyone who buys anything other than the named brands. Now, I can't speak for all of Canada, but within my group of friends, family and co-workers I've never seen anyone break out a bottle of no-name ibuprofen.