Two issues here: 1) the "normal disclosure rules" weren't in effect, up until now-- there was no requirement (or expectation) for Pogue to mention that he was

Two issues here: 1) the "normal disclosure rules" weren't in effect, up until now-- there was no requirement (or expectation) for Pogue to mention that he was also writing books related to the review subjects; 2) the "Sibelius" example isn't quite analogous; in this case, you have someone recommending that people upgrade to Snow Leopard, when he has (through book sales) a vested interest in seeing that people upgrade to Snow Leopard (and not skip this release.) That being said, I think the NYT handled the case admirably.