2 ms·Seth Godin: gift cards/certificates are for chumps4 points by henning 19y agoinklesspen 19y agourl's broken. try http://sethgodin.typepad.com/seths_blog/2007/11/the-8-billion-s.html http://sethgodin.typepad.com/seths_blog/2007/11/the-8-billio...