It is not the job of a business to make "the most money possible." That tired bullshit meme needs to die. Yes, businesses need to make money. I'm not saying ot

It is not the job of a business to make "the most money possible." That tired bullshit meme needs to die. Yes, businesses need to make money. I'm not saying otherwise. But even the fiduciary duty that publicly traded corporations have to their shareholders isn't "maximize profit above all other considerations." The kind of short-term, next-quarterly-results-are-all-that-matters thinking behind that notion is possibly one of the most destructive ideas in the history of markets.