I live in a small town in the South West US. Well over 50% of the town is Latino. There was one BK in town and it closed. For several years there was no BK. The

I live in a small town in the South West US. Well over 50% of the town is Latino. There was one BK in town and it closed. For several years there was no BK. Then, a new one was opened around 2 years ago and it was quite the event. For weeks the line stretched for hundreds of feet through the parking lot (they actually had to put up cones to snake it around) and you couldn't get a seat. I personally don't care for BK at all and scratched my head about this. Their food is abominable in my opinion... not to be negative but it just is what it is. It frankly tastes like they put sugar in their hamburger and they probably single handedly use 30% of the mayo consumed in the US. But maybe they have something that appeals to a certain group of people. Apparently they do. The restaurant is still consistently pretty busy. I went once just to find out if they were as awful as I remember and determined they were worse. But in certain demographics they appear to remain popular. No point... I just found all this interesting.