1: "Yeah, we can build that. It will cost $TIME and will add an extra $$$ MEGABUCKS to the total cost". One basic technique is to keep track of the life time c

1: "Yeah, we can build that. It will cost $TIME and will add an extra $$$ MEGABUCKS to the total cost". One basic technique is to keep track of the life time cost of sales, development, delivery and support/maintenance for all projects, and then measure the performance of salespeople based on both income and cost (as opposed to just income) makes them a lot more motivated to sell good solutions.