> Will the company be worth billions of dollars? Probably, because we're going to be the first movers on our platform. You crack me up, Greg. "Don't be evil"

> Will the company be worth billions of dollars? Probably, because we're going to be the first movers on our platform. You crack me up, Greg. "Don't be evil" was memorable and conveyed an ethos. It was an explicit poke at Microsoft, the evil empire to hackers of its time. By comparison, what you wrote is extremely generic and fails to pack a punch. It's hard to imagine anything more flaccid than a motto based on a process that has increasingly become the convenient default of tech companies. Joel's motto isn't about the process (distributed, asynchronous, etc) but about the people, and it's anything but convenient to implement.