not sure i get your point. i'm talking about the services ecosystem around tech. when i need servers, i just sign up at heroku. when i need source control, i ge

not sure i get your point. i'm talking about the services ecosystem around tech. when i need servers, i just sign up at heroku. when i need source control, i get github. when i need agile tools, jira. need an html framework? bootstrap. analytics? email marketing? sales automation? bookkeeping? transportation? lodging? etc. etc. it's super efficient--just go to a website and pay. i spend no time coordinating my efforts with those companies, and the price i pay tends to compare very favorably to building it ourselves. the coordination problem is wrung out of the equation because teams are small and must compete. haier replicated this within the company with their STS model: each group in the supply chain effectively "paid" the upstream group and that became a simple metric for efficiency of coordination.