Doubtful. People go to search engines to buy things. People go to Facebook to hang out. FB ads are unlikely to supplant Google for that reason. It doesn't m

Doubtful. People go to search engines to buy things. People go to Facebook to hang out. FB ads are unlikely to supplant Google for that reason. It doesn't matter whether an advertiser wants to advertise on a certain platform. If nobody clicks on the ad, then that advertising is useless. Maybe they just want to put their brand into the viewer's head rather than have the viewer click on the ad. That's a valid strategy, but not really what most advertisers pay for.