If Foursquare had been bought by FB, Google, Yahoo a few years ago when it had peaked, and then a few years later numbers were down, and engagement became spars

If Foursquare had been bought by FB, Google, Yahoo a few years ago when it had peaked, and then a few years later numbers were down, and engagement became sparse, the parent company would have either de-invested or shut it down. And then there would have been a slew of articles and criticism about how once again a big company has squandered an opportunity. Instead we get to see what really happens when the founding team executes a pivot on what is already a pretty successful product and service that has not yet fulfilled the Yelp sized aspirations of its founders, investors and employees.