It's interesting and I agree with you about their huge brand recognition. Unfortunately, they have a lot of negativity around the brand. Just look at the commen

It's interesting and I agree with you about their huge brand recognition. Unfortunately, they have a lot of negativity around the brand. Just look at the comments here around "horrible vanity app" etc. I wonder if they shouldn't have left Foursquare as the Check In app and had the "Swarm" equivalent be the new search and recommendation engine. They could have gotten most folks to move I suspect and not have to deal with all the negativity around the Foursquare app. Personally I love a pivot so I hope they're successful either way. I've started using it for discovery when traveling and think it has legs.