If we're getting into conspiracy theories, wouldn't gaming Yelp's reviews simply provide more evidence of gamed Yelp reviews?!?! I've spoken to numerous busine

If we're getting into conspiracy theories, wouldn't gaming Yelp's reviews simply provide more evidence of gamed Yelp reviews?!?! I've spoken to numerous business owners in NYC who, after having turned down Yelp's super deluxe premier service^, begin to receive negative reviews that make no sense ("terrible service!" during a night the business was closed) or reference nonexistent items ("terrible apple pie!" for a bakery that doesn't offer apple pie). ^ Not the name, but they offer analytics and other services to businesses.