I didn't mean to imply it's a bad strategy to take on local personalized search, but the implementation to date is so confusing. If I open up Foursquare now to

I didn't mean to imply it's a bad strategy to take on local personalized search, but the implementation to date is so confusing. If I open up Foursquare now to check in, it bounces me to Swarm. If I use Swarm to check in and want to see tips on a venue, it bounces me back to Foursquare. This is insanity.