It doesn't show that, it shows that users who have a new broadband connection (since the end of 2013 for BT and Sky customers) have not opted-in - existing cust

It doesn't show that, it shows that users who have a new broadband connection (since the end of 2013 for BT and Sky customers) have not opted-in - existing customers aren't presented with the choice. 35% of TalkTalk customers since 2011 is surprisingly high though.