That's definitely an interesting addition. In the past, I've bought Nooks rather than Kindles as gifts for elderly relatives, because of the ability to just tak

That's definitely an interesting addition. In the past, I've bought Nooks rather than Kindles as gifts for elderly relatives, because of the ability to just take it to the nearest brick-and-mortar B&N in case of trouble (or even just to buy books). Mayday isn't quite as good as that, but a clear step up from what's typically available for smartphone tech support.