3 ms·
Found a summary of a book on "lateral marketing" from a previous "Ask YC" thread that's helpful, though obvious. It's nice to have the vocabulary, and associat
by mrevelle 19y ago
Found a summary of a book on "lateral marketing" from a previous "Ask YC" thread that's helpful, though obvious.
It's nice to have the vocabulary, and associated granularity, for idea-forming.
http://www.squeezedbooks.com/book/show/5/lateral-marketing-new-techniques-for-finding-breakthrough-ideas http://www.squeezedbooks.com/book/show/5/lateral-marketing-n...