I see amazon as a technology company for the 35+ non-tech demo. They're original core biz was book selling on the internet (I will let you decide where the core

I see amazon as a technology company for the 35+ non-tech demo. They're original core biz was book selling on the internet (I will let you decide where the core is now). They carved a niche for themselves in rackspace, but their retail has always been aimed at regular people. They are offering a phone at a competitive price point (after subsidy) that will have access to a massive amount of media (prime video, ebooks, audiobooks, their cloud infrastructure) and above all else, they have a reliable brand that will stand by their product and walk newcomers through using it. People who need a smartphone and are still intimidated by technology. The answer to Siri might just be a real live person (it will certainly work better short term, especially for UX) so I will let you decide if this price point makes sense. Virtually everyone buys contract phones and frankly live support, cloud access, media access, what will be a robust ecosystem, as well as what sounds to be a fantastic and powerful phone doesn't sound over prices @200.