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We're comparing apples to oranges here. There are 7.4 million companies in the US, and most of those are local businesses. Law firms, car repair shops, restaura
by gkoberger 12y ago
We're comparing apples to oranges here. There are 7.4 million companies in the US, and most of those are local businesses. Law firms, car repair shops, restaurants, etc.
You're talking about the exceptions -- global billion dollar brands. These aren't that.
- ChrisLTD 12y agoYeah, but for a lot (perhaps most?) businesses, their offerings are somewhat nebulous and their logos can't rely on well-tread iconography. How do you represent legal services in a logo? How about high-end Asian Fusion food? Medical certification services?
- anigbrowl 12y agoLegal services: with a scales Asian fusion: fruit segment & chopsticks Medical certification: equal-armed cross overlapping a document This took me about 20 seconds, and I don't work in design. They all seem very obvious to me. I actually think most small businesses are pretty focused compared to tech startups.
- deleted 12y ago[deleted]
- vacri 12y agohigh-end Asian Fusion food? You're being way too specific in your requirements for a logo, if you need the logo to unambiguously describe the company to that degree.