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A/B testing showed that the Norton security badge is perceived positively. Does anyone have a different experience?
by ChristianKletzl 12y ago
A/B testing showed that the Norton security badge is perceived positively. Does anyone have a different experience?
- dbtc 12y agoI would guess that A/B testing against HN users would provide different results than the general population.
- seanlinehan 12y agoI can't speak broadly, only from my personal reaction. I also left the site after seeing the Norton logo (and before reading the comments here), because it seemed completely misplaced. I associate Norton with cleaning my computer of badware, not of whether or not some just-launched service is treating my data securely. Because it seemed out of place, it felt like it was an obvious tactic to bootstrap trust where there wasn't any. A better icon (for me) would have been a badge from your SSL provider, or even just some well designed lock icon.
- ChristianKletzl 12y agoVery interesting point. The Norton batch is our SSL Batch (Symantec bought them or vice versa). It seems like they need to do a better job of education users about that. I don't think they have a pure "Symantec SSL" batch anymore.
- deleted 12y ago[deleted]