I think it is a great example of wabi-sabi. [0] Also, as other commenters have pointed out, it gives the ad an organic, hand-made feel. It is something that y

I think it is a great example of wabi-sabi. [0] Also, as other commenters have pointed out, it gives the ad an organic, hand-made feel. It is something that you could put together at home with some nice lighting, a camera, and iMovie. [0] http://en.wikipedia.org/wiki/Wabi-sabi http://en.wikipedia.org/wiki/Wabi-sabi