One thing you might consider as you move towards 24x7 is possibly offering multiple price points. Include a higher level price point that provides the 24x7 serv

One thing you might consider as you move towards 24x7 is possibly offering multiple price points. Include a higher level price point that provides the 24x7 service. That way at least you are getting paid for that late night service. Plus it weeds out the customer that wants 24x7 service but doesn't really need it. If it is a true "emergency" and that critical most likely they will spend a little more to have someone available immediately. I will be honest, I did not read through the entire site so I am not sure if it was or was not clear on the site. But just in case I would also clearly spell out in the terms or on a separate page what fixes are included and what are not. Either way the key to success is having as clear of an understanding of what is expected and what is not expected for an end result before you begin any work. It is better to turn down the $50 customer that will cost you $500 than to try and make it work with them.