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Your brief: create a video ad that features the company logo in the middle of the screen for the full 30-second advert, without losing people's attention. Plac
by modernerd 12y ago
Your brief: create a video ad that features the company logo in the middle of the screen for the full 30-second advert, without losing people's attention.
Placing your company logo so prominently for so long in a video ad is rare – it's hard to find an excuse to leave it there for the full ad. But it works in Apple's Stickers ad here.
The video ad reads both as an invitation to get creative with the space on the back of your laptop, and as an optimistic style guide handed down from above: “by all means shove stickers over your MacBook, but – hey – if you're going to do that, they may as well interact with our logo in a fun way instead of covering it up!” (Clearly, my own MacBook contravenes the suggested guidelines: http://d.pr/i/iGOa http://d.pr/i/iGOa )
- kayoone 12y agoyours looks cool! is that all composed of single stickers or a bigger wrap on the bottom ?
- modernerd 12y agoI used this “Tree of Life” full-size vinyl for the backdrop and applied stickers on top: http://nuvango.com/charley-harper/tree-of-life--2/15-inch-unibody-macbook-pro http://nuvango.com/charley-harper/tree-of-life--2/15-inch-un... Plastering stickers over full-size vinyl artwork might seem crazy, but it means that (a) any gaps are filled in by the artwork behind and (b), you can take all of the stickers off in one go and transfer them to a new laptop. (Nuvango use 3M peelable stickers, so it's easy enough to remove and restick them all at once – I've had to do it already for a replacement under warranty.)
- kayoone 12y agoneat idea, thanks for the detailed info!
- kator 12y agoMc Donald's has ran several ads where the logo was in the center for a full 30 seconds so when you fast forward on a DVR you still see the logo as you fast forward. I imagine this ad will play on tv and again when you fast forward on a DVR you'll still see the apple logo.
- mosselman 12y agoTo each their own of course, but I find these plastered laptops kind of childish. I can't be the only one right? I don't really understand why I'd broadcast different brands that might align with what I do professionally everywhere I go. Then again, I am not one to like things on Facebook either, might be a similar tendency. This seems more of a trend in America than it does here in Europe. Maybe it is similar to the more American custom to communicate 'witty' things on t-shirts?
- ctdonath 12y agoProblem is there is so little differentiation between models. I had to put a sticker on mine just so it wouldn't get confused with other Airs; may as well use something fun and hard to duplicate.
- soapdog 12y agoMy first sticker on the air happened when I went to Campus Party Brazil. It hosted 8.000 Campers in a high tech environment. My tablet alone had about 100 people. The amount of Apple machines was too high, so I placed a sticker to know which machine was mine... today it looks like: http://i.imgur.com/i6koYyC.jpg http://i.imgur.com/i6koYyC.jpg
- gregpilling 12y agoYou have stickers from Brazil to British Columbia
- zokier 12y ago> To each their own of course, but I find these plastered laptops kind of childish And of course childish is bad because we are serious grown up people doing serious things.
- thrillscience 12y agoThey're not childish--they're a signal of membership in a cult.
- 12y ago
- danudey 12y ago> by all means shove stickers over your MacBook, but – hey – if you're going to do that, they may as well interact with our logo in a fun way instead of covering it up! To their credit, this is something that a lot of Macbook owners do already; I've seen more cases of the logo being highlighted by users' adornments than covered up. As an example, here's an ugly website from 2009[1]. Apple here isn't trying to push people towards highlighting the logo, they're showing how people do it already. [1] http://www.toxel.com/inspiration/2009/11/11/10-cool-apple-macbook-stickers/ http://www.toxel.com/inspiration/2009/11/11/10-cool-apple-ma...
- Killah911 12y agoDidn't the Hisenburg sticker cover the logo? Sure it didn't cover it up completely, it used the circular shape of the apple, but still it didn't quite look like an unadulterated logo. I think the message of the commercial is pretty clear, while the macbook airs aren't as "customizable", they're still "yours" & people love them. You'd have to take mine from my cold dead hands (even though it could really use some more ram)