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Your one-two punch of giving them access to both the web and desktop apps for one price shouldn't be undervalued. Do you have any data on how many users consume
by qeorge 17y ago
Your one-two punch of giving them access to both the web and desktop apps for one price shouldn't be undervalued. Do you have any data on how many users consume both products?
I'm a web app developer, but I still think desktop apps can be compelling to buyers. There's use cases for both. Having access to both versions is perfect - I can use the desktop version when I've got a lot of work to do or don't have online access (e.g. when flying). Similarly, I think Microsoft has it right with their upcoming web based versions of Office. I wouldn't want to do heavy spreadsheet work in a web app (as they exist now), but its perfect for quick tasks.
Thought provoking post, as always. Keep 'em coming!
- patio11 17y agoDo you have any data on how many users consume both products? Getting data on who is using the desktop version has always been a challenge for me, since I am reluctant to phone home. My one data point: 30% of people who use the web app buy a CD. I'm not sure if that is because they want to use the desktop app too, because they consider the web app the trial and the desktop app the main event (at least one person has demonstrated that understanding), or if it is because they mistakenly think that the software they are using is somehow on the CD.