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Simple's logo has been designed with "responsiveness" in mind: the more space they have, the more complex their logo is. For example on https://www.simple.com/
by gregoire 12y ago
Simple's logo has been designed with "responsiveness" in mind: the more space they have, the more complex their logo is.
For example on https://www.simple.com/ https://www.simple.com/, the logo in the header is simpler that the logo on the credit card.
They also show the 3 versions they use in a blogpost: https://www.simple.com/blog/simple-branding https://www.simple.com/blog/simple-branding
- hxw 12y agoThey seem to be using "The Hobo’s Method" as well.
- by_Seeing 12y agoDo we know who did their branding?
- simantel 12y agoAccording to Brand New [1], the branding was done in-house by Ian Collins [2]. [1] http://www.underconsideration.com/brandnew/archives/simple_banking_an_oxymoron_realized.php http://www.underconsideration.com/brandnew/archives/simple_b... [2] http://iancollins.me/ http://iancollins.me/