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MacBook Air Stickers
- deleted 12y ago[deleted]
- nicholassmith 12y agoThat's a pretty interesting move from Apple, I know a few people who are part of the stickers-on-laptop set (myself included) and those that refuse to besmirch the looks with stickers. I'd always assumed that Apple would fall into the second group, but it's nice to see them showing off a small cottage industry.
- idan 12y agoDoes anyone know what song that is?
- italophil 12y agoChimes by Hudson Mohawke
- rxdazn 12y agoTNGHT (Hudson Mohawke + Lunice) You probably won't ever get that version as rapper Future bought the beat. Last time something similar happened, it was Kanye West buying TNGHT - R U Ready which ended up being the beat for Blood On The Leaves edit: I actually am completely wrong. Chimes actually from HudMo only and not TNGHT and it can be purchased on iTunes right now. Big surprise, really thought it would never come out (it's been at least two years since it's been played for the first time). https://itunes.apple.com/us/album/chimes-ep/id900521487 https://itunes.apple.com/us/album/chimes-ep/id900521487
- icpmacdo 12y agoThanks dude! Just bought the song :)
- deleted 12y ago[deleted]
- stevekinney 12y agoIt's curious to me that they're not selling these stickers. These are mostly ones I've seen on various third-party sites. I'm also amazed they managed to get the rights for all those characters (Disney was probably easy, but the Simpsons and Warner Bros.?)
- RBerenguel 12y agoWell, it's exposure for said brands anyway (and being tied to Macs, too), so it's probably a good deal from an advertising standpoint (even more if Apple is paying them for it.)
- jbrooksuk 12y agoThe Simpsons are always jokingly referring to Apple. They have the apple logo with two bits out of it. I'm sure The Simpsons are happy to tie their name like this.
- carlob 12y agoYou probably meant 'the Simpsons' instead of your first Apple? I don't think the portrayal of Apple in the Simpsons is very positive though, it's often shown as cultish.
- deleted 12y ago[deleted]
- rwc 12y agoApple and Matt Groening go way, way, way back... http://comicsalliance.com/matt-groening-apple-macintosh-brochure-cartoon/ http://comicsalliance.com/matt-groening-apple-macintosh-broc...
- TazeTSchnitzel 12y agoThere's Chi from Chi's Sweet Home on one of them. I wonder if they actually got the rights for that or just figured the Japanese rightsowners (probably the original manga author) wouldn't care.
- poolpool 12y agoJonny Ive is crying right now that his brushed aluminum is being cover up by vinyl.
- nick_riviera 12y agoI've had to cover all exposed metal parts on my MBP in vinyl. It gives me a rash otherwise. I bet he didn't think of that when choosing materials...
- raverbashing 12y agoI believe people are much more likely to be allergic to vinyl than to aluminum (or Aluminum Oxide)
- andor 12y agoPeople are allergic to nickel, which is used in aluminium alloys.
- raverbashing 12y agoHumm Maybe it's this one? http://en.wikipedia.org/wiki/6061_aluminium_alloy http://en.wikipedia.org/wiki/6061_aluminium_alloy (a guess from here: https://discussions.apple.com/message/8612485 https://discussions.apple.com/message/8612485) Anyway, when I'm using a wristwatch I don't have a problem with the case, but the strap is often itchy (not to the point of irritating the skin, though)
- nick_riviera 12y agoIt's possible. You can nickel treat alu to give it a consistent durable finish as alu oxide is quite easy to dent and this deposits some on the surface. Another thing I've seen is that a friend of mine's MBP has started to dissolve. It is pitted and looks burned. Turns out some people's sweat eats them as well. Probably a bad material choice if you ask me.
- mapleoin 12y agoSo I don't get it. Are they for sale? How much?
- hashtree 12y agohttps://www.etsy.com/search?q=macbook%20decal https://www.etsy.com/search?q=macbook%20decal
- hamidpalo 12y agoAlso check out http://www.decalgirl.com/ http://www.decalgirl.com/ . I made this for my mbp: https://twitter.com/hamidp/status/463408033670774785/photo/1 https://twitter.com/hamidp/status/463408033670774785/photo/1
- mmarks 12y agoSociety6 has a fun collection: http://society6.com/laptop-skins http://society6.com/laptop-skins
- theallan 12y agoDon't know if it can really be considered "interesting" or not, but at the very end the logo flickers between the new style single shade and the old style rainbow colours. Might we see a return of the old logo?
- JosephRedfern 12y agoI'm pretty sure that it was a sticker.
- eyko 12y agoHe's talking about the quick transform that happens on the digital logo at the end (white, black, rainbow, and cycles)
- deleted 12y ago[deleted]
- fredsted 12y agoYou can get transparent rainbow stickers you can put on the apple logo on the back of MacBooks. I agree that that was probably the intended meaning.
- JosephRedfern 12y agoOops, you're right. Don't know how I missed that.
- 0898 12y agoI thought that was very interesting. Apple doesn't reference its history much – nice to see it touching on the old logo.
- esseti 12y agoi've it as a sticker.
- bryanlarsen 12y agoYou wouldn't see it on the Apple web site, but are there any good stickers that take advantage of the fact that an apple (often with a bite taken out of it) is the universal symbol for sex store in many countries? It's a reference to the biblical story of Adam and Eve, of course.
- eru 12y agoWhich countries?
- gambiting 12y agoIn the UK, Ann Summers has an apple in their logo,and this is the biggest "sex" store I can think of.
- coldtea 12y agoMany countries? Name one...
- bryanlarsen 12y agoUK, France, Quebec (Canada).
- coldtea 12y agoWith the exception of (which is ONE specific company) I've never seen the bitten apple used widely as some short of metaphor for "sex shop", including in UK and France. I'm sure one can find a few examples, as a bitten apple makes sense (like lips do, tits, handcuffs, the letters "XXX" and other such symbols). I doubt one can find many, much less it being the "de facto" sex shop symbol there.
- cbovis 12y agoLove this, reminds me of the silhouette iPod adverts.
- modernerd 12y agoYour brief: create a video ad that features the company logo in the middle of the screen for the full 30-second advert, without losing people's attention. Placing your company logo so prominently for so long in a video ad is rare – it's hard to find an excuse to leave it there for the full ad. But it works in Apple's Stickers ad here. The video ad reads both as an invitation to get creative with the space on the back of your laptop, and as an optimistic style guide handed down from above: “by all means shove stickers over your MacBook, but – hey – if you're going to do that, they may as well interact with our logo in a fun way instead of covering it up!” (Clearly, my own MacBook contravenes the suggested guidelines: http://d.pr/i/iGOa http://d.pr/i/iGOa )
- kayoone 12y agoyours looks cool! is that all composed of single stickers or a bigger wrap on the bottom ?
- modernerd 12y agoI used this “Tree of Life” full-size vinyl for the backdrop and applied stickers on top: http://nuvango.com/charley-harper/tree-of-life--2/15-inch-unibody-macbook-pro http://nuvango.com/charley-harper/tree-of-life--2/15-inch-un... Plastering stickers over full-size vinyl artwork might seem crazy, but it means that (a) any gaps are filled in by the artwork behind and (b), you can take all of the stickers off in one go and transfer them to a new laptop. (Nuvango use 3M peelable stickers, so it's easy enough to remove and restick them all at once – I've had to do it already for a replacement under warranty.)
- kayoone 12y agoneat idea, thanks for the detailed info!
- kator 12y agoMc Donald's has ran several ads where the logo was in the center for a full 30 seconds so when you fast forward on a DVR you still see the logo as you fast forward. I imagine this ad will play on tv and again when you fast forward on a DVR you'll still see the apple logo.
- artificialidiot 12y agoThus apple invented stickers..
- bshimmin 12y agoI didn't really like the way the laptop judders slightly (especially in the opening 10 seconds or so) because the images don't quite line up. I'm not sure whether it was a conscious decision to do it that way - obviously taking identical pictures is hard, but not impossible, though doing the whole thing digitally would probably be easier. Odd choice, if you ask me.
- lukeholder 12y agoThis is a keen observation that make a surprising conclusion. I made the same observation but had a completely different reaction. The stuttering was actually a motif to show this are pictures of different laptops of real people. It also completely tied into the music which was of a stuttery and impactful tone. It was obviously an intentional technique. You will notice that the laptops were also scuffed and looked used. The whole ad was about how personal a macbook is to its owner. I think apple have been concerned mac's are now so 'mainstream' they want to encourage the view that you are your macbook.
- bshimmin 12y agoI take your point. I think I would have preferred it had the jumping around been just a tiny bit more pronounced so it was very obviously intentional. I'll take it over Apple's increasingly mawkish TV spots any day, though.
- rcarmo 12y agoStill waiting for that 11" with Retina display, Tim.
- themartorana 12y agoUpvote for serious. The commercial isn't wrong - I love my 11" Air like no laptop I've had before. But with iPhones, iPads, iPod touches, and 13" MacBook Pros in my office all being much crisper than my beloved Air, it's starting to feel a bit dated. (Also 4k Cinema Display ok thanks)
- rcarmo 12y agoDated and somewhat of a misfit in terms of pricing. I can get an iPad Air for nearly the same price, but I can't run VMs or code front-end stuff on it (I used to hack away on an iPad at libraries and other stuff that had longer iterations, but these days I need a "normal" laptop).
- commandar 12y agoIt's not just the low resolution - it's also a TN panel. It's just a terrible display compared to almost anything you can find in an ultrabook in the same price range these days. Which is a shame because I really love everything else about the MBA.
- jbverschoor 12y agoWon't happen for now. The 13" has retina. The battery is twice as big as the 13" air. Techspecs for the rest are identical. Batterylife is the same. So unless they can extend batterylife 100%, it will not happen
- rcarmo 12y agoIt's not about the battery, it's about the portability and the display. A 13" laptop is too big to lug around for me, and the retina display would enhance readability for me (I tend to read a _lot_ on screen, but an iPad is simply not an option for the rest of my activities).
- retroencabulato 12y ago<meta property="og:title" content="Apple - MacBook Air - Stickers" /> <meta property="og:description" content="Lorem ipsum" />
- ihuman 12y agoThe "og" series of meta property tags are for FaceBook's Open Graph [1]. I believe that FaceBook uses that data to determine what to post if you post that link. [1] http://ogp.me/ http://ogp.me/
- pxlpshr 12y agoIs it just me or did that feel like that came from Dre/Beats ad team?
- madeofpalk 12y agoIt most probably came from their own in-house ad agency that made all their TVCs in the past 8 months http://9to5mac.com/2014/06/10/more-on-apples-in-house-ad-efforts-plans-to-grow-team-to-1000-employees/ http://9to5mac.com/2014/06/10/more-on-apples-in-house-ad-eff...
- roc 12y agoIt certainly feels like it came from a company that would buy the Dre/Beats team. That is: historically Apple has emphasized the emotional pitch to the things that you (can) do with their gear, and the expression of personality through that use. This commercial is much more an emotional pitch to the gear in-and-of itself, and the expression of personality via (crass/commercial) personalization of the gear. It's not wholly incompatible with the older Apple approach, but it's much more in-line with Beats' approach. This also seems to walk directly into the old criticism that Apple is primarily an enabler of corporate consumption as opposed to creation. It's unclear whether they're ignoring those old knocks with new confidence, or are simply unaware of how this looks (and more importantly: how the shift looks).
- deleted 12y ago[deleted]
- afs35mm 12y agoThis seems like a complete paradigm shift from the Jobs-days of so closely holding and protecting their brand. Refusing to dilute it with Home Simpson and poorly drawn Golden Gate bridges... ...Or maybe they could just want to increase accessory sales.
- smickie 12y agoI can't find a link to buy the stickers, can you link me to it please.
- jcromartie 12y agoYes. Compare this, and the iPhone 5C, with "here's to the crazy ones"… it's depressing.
- smackfu 12y agoLooking back at that ad, it could be for almost any product.
- mdanger007 12y agoUnder Jobs, the iMac G3 was invigorated with a similar aesthetic flush.
- jonknee 12y agoOh man, remember the Flower Power iMac? Blue Dalmatian? Things got crazy...
- 12y ago
- pjmlp 12y ago> With up to 12 hours of battery life, an incredibly thin and light design, and fast all-flash storage, what's not to love? The price for European pockets.
- jug6ernaut 12y agoThe lack of this [1] Legend of Zelda decal hurts me a little...just a little. [1] http://ecx.images-amazon.com/images/I/51X%2Bx1P7f3L._SL1500_.jpg http://ecx.images-amazon.com/images/I/51X%2Bx1P7f3L._SL1500_...
- pepsi_can 12y agoI enjoyed the music. Was that original music made for this film?
- wolfgke 12y agoSomehow for me it feels for me that the choreography from the Apple trailer is "copied" from an Inception trailer. Compare 0:10 of Apple's ad with https://www.youtube.com/watch?v=66TuSJo4dZM#t=34 https://www.youtube.com/watch?v=66TuSJo4dZM#t=34
- TazeTSchnitzel 12y agoIt's really interesting that there's dirt on some of these MacBooks. Presumably they must be real machines used by Apple employees or customers, and they intentionally didn't clean them.
- jlcx 12y agoNot sure if it means anything, but your comment reminded me of this blog post written after Steve Jobs died: http://daringfireball.net/2011/10/universe_dented_grass_underfoot http://daringfireball.net/2011/10/universe_dented_grass_unde...
- spain 12y agoI liked the cute flashing of the old rainbow-colored Apple logo at the end, almost as if they were sort of going back to that kind of colorful style with the stickers.
- collyw 12y agoI got a Macbook Air from work. Stuck Ubuntu on it, and a big kayak sticker over the Apple logo. They aren't getting free adverting from me. (One fanboy looked noticeably upset when he saw it running Ubuntu).
- deleted 12y ago[deleted]
- mosselman 12y agoI like how someone who uses the same hardware as you but a different OS is a 'fanboy', but at the same time you are completely exempt of this moniker even though you take part of your identity from the fact that you cover up a logo and run Ubuntu; feeling proud enough to tell us about it here. Fanboy-ing aside the benefit of OS X over Ubuntu (et al.), to me at least, is that it is more stable, still unix and there is much more software available for it that doesn't require debugging/building/re-building, etc. Ubuntu is fun for playing with, but when I need to get work done it tends get in the way eventually.
- thrillscience 12y agoAgreed. Ubuntu people are just as crazy as Mac zealots.
- collyw 12y agoIt would have been a different version Linux, but Ubuntu is the easiest to install with the bootloader nonsense.
- ctdonath 12y agoI'd be annoyed too to see someone never take a Porsche past second gear and cover the logo with 'Honda'. None of my business, but still saddening to see someone so miss the point.
- collyw 12y ago
- strictfp 12y agoTux available here: http://idiffer.de/de/product/Tux http://idiffer.de/de/product/Tux
- mosselman 12y agoIsn't going through great lengths to cover the logo up only adding to their brand identity? It means you attribute so much value to it that you need to contrast it to one's (or 'your') own identity. I don't have a strong emotional reaction to the Apple brand and just like my macbook to be clean and professional.
- pdpi 12y agoI tend to like them clean myself. But in an office with a very large bunch of identical machines, stickers kind of become a standard way of making your own laptop easy to identify.
- gambiting 12y agoI love linux but for some reason I would find this really off putting. Like writing down your political beliefs on your bumper .
- dublinben 12y agoA significant portion of the population finds it completely acceptable to plaster their political beliefs on their bumper, both via stickers or their license plate itself. You might find it distasteful, but it's hardly rare.
- nawariata 12y agoI am amused that they offer sticker of Walther White (Breaking Bad series), character known for his aspiration of becoming a drug lord, producing meth and murdering people. Does not quite align with Apple's family-friendly brand image.
- plg 12y agoit's not about the stickers, people it's the idea that people love their macbooks air so much, they adorn them with flair to personalize them, to incorporate the laptop into their own personality
- normloman 12y agoIt has little to do with macbook airs. People will put stickers on anything. Years ago, my college gave out lenovo think pads, and people stickered the crap out of em.
- plg 12y agotrue! and I'm old enough to remember that in school (pre-laptop) we used to sticker the crap out of our looseleaf binders and lunch pails (I was particularly proud of my collection of Star Wars stickers)
- hnha 12y agoWell it's different with Apple. I guess people who don't own one won't understand. /s
- kmfrk 12y agoGoes well with the iPhone 5C branding.
- circa 12y agoI always thought the Iron Man ones were great. http://www.karenhealey.com/wp-content/uploads/2012/09/colorful-iron-man-macbook-decal-2.jpg http://www.karenhealey.com/wp-content/uploads/2012/09/colorf...
- therockhead 12y agoWow .. love it.
- stefek99 12y agoPerfect fit to the #laptopstickers collection: http://www.pinterest.com/pin/200410252143300149/ http://www.pinterest.com/pin/200410252143300149/
- thrillscience 12y agoI have one "sticker" on my Mac. A piece of gaffer's tape over the glowing logo.
- deleted 12y ago[deleted]
- smanuel 12y agoA little bit off topic but... can someone please remind me why does Apple continue using this horrible thing called QuickTime Plugin?
- ihuman 12y agoBecause it is their own product, and it could be seen as a negative move to not use it?
- smanuel 12y agoAnd they can absolutely use it as a fallback for HTML5 video. Using WMP Plugin, RealPlayer plugin, QuickTime, Flash, etc. is so... 2007. MS also has(had) Silverlight but at some point they just stopped using it and most of the videos I've seen recently on their site(s) are HTML5 (no plugins required). But not Apple. Everything (I've seen) on their site is QuickTime.
- Kluny 12y agoI actually know a couple of PC users who use it as their primary video player. I don't understand that, since I've never successfully played a single video with it. Granted, I gave up trying and switched to VLC about 6 years ago.
- darkstar999 12y ago"Film"? I was expecting some kind of documentary about the culture of Mac stickers or something. I got an ad with no commentary.
- pistle 12y agoSteve Jobs: One more thing... we've got a huge user base that love STICKERS!@!@!@! WoOt!!! We got nothing technically new, but you should know that people love us and like to put stickers all over our stuff because, well people have to do that when there's a bunch of the same product in a group... like in schools and stuff. People put stickers on their things for purposes which generally don't sync up with Apple's brand aesthetic. I'm confused that this happens when Ive has MORE control in this realm. This, along with the Beats acquisition, seems to point towards a shift from delivering innovation and more towards marketing to kids - which is a valid business proposition. Sticker bombs and colorful headphones are middle school. Apple has to balance it's aspiring Bauhausian creative class against its next generation of buyers. In a large, case-control study of Apple product owners, it was shown that professional creatives were less likely to put stickers all over their tools of production since they were trying to get things done and carry a message of precisely and cleanly delivered works of inspiration. If the message is, "I <3 APPLE! like everybody else!" the play is heavily tilted towards emotional ties and peer pressure. These aren't messages of productivity, social connectedness, innovation, etc. They are about your personal connection to a product. In teaming with IBM, I guess they'll have Big Blue carry their boring productivity message and Apple can focus on OMG FUN! stuff.
- alco 12y agoA lot of the designs on that page would look better if they covered the logo.
- eddyg 12y agoAs a big fan of Minions, this is my MacBook Air: http://puu.sh/amhxR/56166054af.JPG http://puu.sh/amhxR/56166054af.JPG
- rbanffy 12y agoI really want the pixelated rainbow apple... Good memories.
- evaneykelen 12y agoCan a cinematographer explain to me why the Apple logo (or even the whole laptop) doesn't stay centered but shifts a few pixels now and then? Would the clip look too polished (not real) if the logo remained at exactly the same position for the duration of the clip? There must be a 'movie-technical' reason for this because it deviates from an otherwise pixel-perfect Apple ad.
- mmcwilliams 12y agoI've done work in animation and I see this intentional imprecision as referencing back to analog stop motion techniques. Of course today they could manipulate the individual stills to perfectly align with each other and make the whole spot look more slick, but the point of the ad is to emphasize the manual individualization of their products by customers. You can see scratches and wear on a few of the laptops. The subtle shifting increases as the ad comes to its climax adding more motion to an otherwise still plane which, to me, cements the idea that this is intentional.
- chadyj 12y agoThe technique is called stop frame animation and inherently has a bit of camera/object jitter. Apple could have eliminated this but it is more authentic to keep the retro-styling and hand made vibe together with the theme of the creativity. For a great stop frame animation example check out Gondry's music video for the white stripes made with legohttps://www.youtube.com/watch?v=fTH71AAxXmM https://www.youtube.com/watch?v=fTH71AAxXmM
- coldtea 12y agoThey wanted to make it organic and more stop-motion like. Plus, only people with OCD would both notice AND care about any small pixel jumps.
- philmcc 12y agoAs a videomaker, I was a little stunned by how 'imperfect' it was, for a few of the shots. It has to be a conscious artistic decision, because it would be trivial to 'nudge' the frame around in an NLE (we'll assume Final Cut here, right?) to make sure the Apple logo never moved. There are also some shadow inconsistencies that could've been skipped, there's no need to actually swap out the entire laptop for each shot, could just use the logo/sticker area.
- NietTim 12y agoWhat stood out the most to me is that some laptops are actually dirty, you can see the dirt on them. Guess they went with the "Ok, get the as raw as you can, we want machines that have been used". Kinda cool, especially from Apple since they are normally so strict and 'clean'
- stefan_kracht 12y agoI'm just a little bit angry, they didn't use any of my http://stickerlicio.us http://stickerlicio.us stickers ;)
- dangerboysteve 12y agoI can hear the screams from Etsy merchants.