Actually, you can't create your own ISP. In most US cities, the phone corporation and cable corporation are given a monopoly/duopoly over the "last mile" to yo

Actually, you can't create your own ISP. In most US cities, the phone corporation and cable corporation are given a monopoly/duopoly over the "last mile" to your home. It's illegal for someone else to lay down cables and start a competing ISP business. That's the real problem with network neutrality. If the big ISPs want to stop supporting network neutrality, saying "we own the cables", then the law that gives them a monopoly should also be repealed. The "free market" can't handle the problem when the government gives someone an explicit monopoly. If the ISPs were a legitimate free market business, it would be fine.