$0.05/session - just because you have your SDK there and see all the sessions doesn't mean you can charge that much. To give you a context on how wrong you are

$0.05/session - just because you have your SDK there and see all the sessions doesn't mean you can charge that much. To give you a context on how wrong you are, typical CPCs on banner/interstitial ad clicks on mobile apps is around $0.02-$0.05. You are charging more for analytics for each session vs. the clicks which advertisers are willing to pay to the publisher! A typical cost/impression for ads on mobile is $0.001 for top apps and $0.0005 for the poor ones. And these are all US numbers - for numbers in countries like India, China or Indonesia which have a sizable amount of users, you can imagine what those numbers will be (probably a fifth of US). It is easy to say that even if Yahoo can do this or that, but once you put the numbers, you will realize that charging for analytics on a per session basis will never happen - it is a subscription model.