Obvious way: Sell the "anonymous" users to advertisers to allow advertisers to improve their targeting. Or... if some legal reason prevents third parties buyin

Obvious way: Sell the "anonymous" users to advertisers to allow advertisers to improve their targeting. Or... if some legal reason prevents third parties buying data, enhance this: https://advertising.yahoo.com/Advertisers/Mobile/ https://advertising.yahoo.com/Advertisers/Mobile/ such that the benefits are worth more than $100m/yr