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From their site[0]: "Flurry sees 165B app sessions across 1.4B devices each month" so... even if Yahoo could turn each session into $0.05 of revenue, they could

From their site[0]: "Flurry sees 165B app sessions across 1.4B devices each month" so... even if Yahoo could turn each session into $0.05 of revenue, they could make it a $100b/yr business. 0: http://www.flurry.com/solutions/publishers http://www.flurry.com/solutions/publishers edited for order of magnitude error

mikek 12y ago
How to do this is non-obvious to me.
- buro9 12y ago
  Obvious way: Sell the "anonymous" users to advertisers to allow advertisers to improve their targeting. Or... if some legal reason prevents third parties buying data, enhance this: https://advertising.yahoo.com/Advertisers/Mobile/ https://advertising.yahoo.com/Advertisers/Mobile/ such that the benefits are worth more than $100m/yr
ddlatham 12y ago
You're in the wrong ballback here and off by a factor of 1000 - it would be $100B/yr for $0.05 per session. Of course, $0.05 per session for mobile analytics is not reasonable to begin with.
- nattaylor 12y ago
  True, unless they can do something innovative, then even $0.005/session is optimistic.
product50 12y ago
$0.05/session - just because you have your SDK there and see all the sessions doesn't mean you can charge that much. To give you a context on how wrong you are, typical CPCs on banner/interstitial ad clicks on mobile apps is around $0.02-$0.05. You are charging more for analytics for each session vs. the clicks which advertisers are willing to pay to the publisher! A typical cost/impression for ads on mobile is $0.001 for top apps and $0.0005 for the poor ones. And these are all US numbers - for numbers in countries like India, China or Indonesia which have a sizable amount of users, you can imagine what those numbers will be (probably a fifth of US). It is easy to say that even if Yahoo can do this or that, but once you put the numbers, you will realize that charging for analytics on a per session basis will never happen - it is a subscription model.

mikek 12y ago

How to do this is non-obvious to me.

buro9 12y ago
Obvious way: Sell the "anonymous" users to advertisers to allow advertisers to improve their targeting. Or... if some legal reason prevents third parties buying data, enhance this: https://advertising.yahoo.com/Advertisers/Mobile/ https://advertising.yahoo.com/Advertisers/Mobile/ such that the benefits are worth more than $100m/yr

ddlatham 12y ago

You're in the wrong ballback here and off by a factor of 1000 - it would be $100B/yr for $0.05 per session. Of course, $0.05 per session for mobile analytics is not reasonable to begin with.

nattaylor 12y ago
True, unless they can do something innovative, then even $0.005/session is optimistic.

product50 12y ago

$0.05/session - just because you have your SDK there and see all the sessions doesn't mean you can charge that much. To give you a context on how wrong you are, typical CPCs on banner/interstitial ad clicks on mobile apps is around $0.02-$0.05. You are charging more for analytics for each session vs. the clicks which advertisers are willing to pay to the publisher! A typical cost/impression for ads on mobile is $0.001 for top apps and $0.0005 for the poor ones. And these are all US numbers - for numbers in countries like India, China or Indonesia which have a sizable amount of users, you can imagine what those numbers will be (probably a fifth of US). It is easy to say that even if Yahoo can do this or that, but once you put the numbers, you will realize that charging for analytics on a per session basis will never happen - it is a subscription model.