The top components of this index [1] are dominated by queries related to Jaycee Dugard [2]. A plot of these queries shows a jump from obscurity to popular star

The top components of this index [1] are dominated by queries related to Jaycee Dugard [2]. A plot of these queries shows a jump from obscurity to popular starting on the 26th [3]. Why these are part of the advertising and marketing index is unknown. [1: http://www.google.com/insights/search/#cat=25&geo=US&date=today%207-d&cmpt=q http://www.google.com/insights/search/#cat=25&geo=US&#38... ] [2: http://en.wikipedia.org/wiki/Jaycee_Dugard http://en.wikipedia.org/wiki/Jaycee_Dugard ] [3: http://www.google.com/insights/search/#q=jaycee%2Cjaycee%20dugard%2Cdugard%2Cjaycee%20lee%2Cjaycee%20lee%20dugard&date=today%201-m&cmpt=q http://www.google.com/insights/search/#q=jaycee%2Cjaycee%20d... ]