My answer would be, it depends on your objectives. Are you hoping to build this into a large game company? Are you happy to try to craft a "lifestyle" game stu

My answer would be, it depends on your objectives. Are you hoping to build this into a large game company? Are you happy to try to craft a "lifestyle" game studio? Do you care about money? Are you just wanting to see lots of people play your game? Etc. Your options include working with a large game publisher, which would be something to consider if you have limited resources on the marketing side and don't want to raise venture capital. From a pure product strategy point of view, the best possible thing you could do is develop a viral loop, such that each of these installs you're currently getting for free could help you generate more installs. Often this is done hand-in-hand with some key element of game-play (e.g. gifting) or hand-in-hand with some paid element, so people can either pay for something (generating you revenue) or avoid paying by completing viral actions (generating you new users). Good luck!