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We Al-Di in the end. But, to contribute positively, what brands managed to build was trust in their name - you go to the supermarket and faced with 40,000 pro
by SixSigma 12y ago
We Al-Di in the end.
But, to contribute positively, what brands managed to build was trust in their name - you go to the supermarket and faced with 40,000 products, (10 new grocery items are introduced every day) buying a brand name means less gambling on whatever processed food you're faced with.
Aldi reduced the choice between the same item from brands and just had the choice between foodstuffs.
- valevk 12y agoThey also sell brand items and no name items of a product made by the same producer. So, people who are brand conscious buy from the same supplier like the people who buy the no name of a product. Very subtle.