Women are interested in men who give them the cold shoulder because it's a challenge. In her head she is thinking "He must be surrounded by so many pretty wome

Women are interested in men who give them the cold shoulder because it's a challenge. In her head she is thinking "He must be surrounded by so many pretty women so he is immune" or "Whats wrong with me?" The 'challenge' theory also applies to guys who are married or who have girlfriends --- it is a challenge