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> If you want to take a ride from a regulated, "safe" taxi, then you still have the option if Uber is around. Until Uber muscles out taxis in certain localitie
by kevingadd 12y ago
> If you want to take a ride from a regulated, "safe" taxi, then you still have the option if Uber is around.
Until Uber muscles out taxis in certain localities, which will happen if they continue to offer (on average) lower prices and (on average) better service, thanks in part to not having to comply with regulations or obey the law.
This isn't a hypothetical scenario either; this is the business model for this kidn of VC-backed growth startup: Grow your market, hopefully without losing too much money, and then eventually transition into charging reasonable prices and monetizing the shit out of your large audience. If they can muscle most of their competitors out of the market in the process, they'll have an easier time retaining their customer base and be able to charge higher prices.
There are lots of other companies applying the same strategy, some even in the same market.