> I'm mystified why no one vertically integrates. If "Red Lobster" owned their own fleet of boats and hired men, they would cut out a lot of profit currently go

> I'm mystified why no one vertically integrates. If "Red Lobster" owned their own fleet of boats and hired men, they would cut out a lot of profit currently going to multiple stages of middlemen. It would appear that they're trying to do that. Not via fishing, but farming: http://articles.orlandosentinel.com/2012-04-08/business/os-darden-lobster-farming-20120408_1_bill-herzig-spiny-red-lobster http://articles.orlandosentinel.com/2012-04-08/business/os-d...