That's google consumer surveys, and they're using it exactly how Google designed it to be used.. http://www.google.com/insights/consumersurveys/home http://www.

That's google consumer surveys, and they're using it exactly how Google designed it to be used.. http://www.google.com/insights/consumersurveys/home http://www.google.com/insights/consumersurveys/home EDIT: article is dead.. so can't reply to your question.. but go to: http://www.google.com/insights/consumersurveys/how http://www.google.com/insights/consumersurveys/how and scroll down to "Watch the web answer it": "On the web, people answer questions in exchange for access to that content, an alternative to subscribing or upgrading." Also, if you go to: http://www.google.com/insights/consumersurveys/static/consumer_surveys_whitepaper_v2.pdf http://www.google.com/insights/consumersurveys/static/consum... and go to page 4.. you'll see exactly the same screen as your FT image.