5 ms·

Apple's 1986 Clothing Collection

61 points by codezero 12y ago

anigbrowl 12y ago
Woah, I used to have a white Apple sweatshirt that I found in a thrift store sometime in the 90s. I always assumed it was just corporate swag given out at trade shows. Interesting that even back then there was a vision of the brand as something very distinct from the product.
asdffdsajkl 12y ago
wow I did not know popping the collar dated back to the 80's.... I guess three 6 mafia was right with that song: "Now ever since I can remember I been poppin' my collar Poppin' poppin' my collar, poppin' poppin' my collar" http://www.huhmagazine.co.uk/images/uploaded/apple_clothing_07.jpg http://www.huhmagazine.co.uk/images/uploaded/apple_clothing_...
- codezero 12y ago
  Yep, it's funny how trends are so cyclical, the "trucker hat" style has made its way back as well :)
  - nether 12y ago
    doesnt pg think it's due to "submarine" marketers?
- Mordio 12y ago
  Even Schiller had something similar. http://commons.wikimedia.org/wiki/File:Friedrich_Schiller_by_Anton_Graff.jpg#mediaviewer/Datei:Friedrich_Schiller_by_Anton_Graff.jpg http://commons.wikimedia.org/wiki/File:Friedrich_Schiller_by...
- DanBC 12y ago
  Popped collars appear frequently in Brat Pack movies!
adamnemecek 12y ago
Now they can claim that they were the first company to make wearables and be technically right.
samstave 12y ago
I would do cocaine with any one of these people on my garwood in Tahoe whilst sipping Mai Tais. --1986
carlob 12y ago
I still have a MacUser t-shirt that was given out to subscriber (my father used to subscribe). Judging from the appearance of the mouse, it should be from the pre-ADB mouse days so about the same age as this.
goldenkey 12y ago
It's amazing how now this fashion is hip and for lack of a better word, 'swag.' Not to different from my 1989 Nintendo Sunglasses [0], only given to a few employees at the time. Were for kids and teens at the time, somewhat tacky neon but now considered adult swag. Gotta love fashion evolution. I will die with these shades... haha, no pms about buying them please. [0] http://imgur.com/a/NXZHn http://imgur.com/a/NXZHn
- csixty4 12y ago
  Isn't a 30 year cycle normal for fashion?
  - kristopolous 12y ago
    elements cycle - styles really don't. For instance, here you have high shorts which are also loose-fit and with a color palette that's fallen out. Also if you had a closer look, you could see the material and cut of the fabric is different. It may have an elastic waistband and other nuances that form the cogent style. all of these facets of the garment or outfit together as a package are unlikely to come back. Parceled out ones? sure.
97-109-107 12y ago
on a related note - Softwear by Microsoft http://hideyourarms.com/2008/12/09/microsoft-softwear/ http://hideyourarms.com/2008/12/09/microsoft-softwear/
naturalethic 12y ago
That kid in Extant really is a robot.

61 points by codezero 12y ago

Woah, I used to have a white Apple sweatshirt that I found in a thrift store sometime in the 90s. I always assumed it was just corporate swag given out at trade shows. Interesting that even back then there was a vision of the brand as something very distinct from the product.

asdffdsajkl 12y ago

wow I did not know popping the collar dated back to the 80's.... I guess three 6 mafia was right with that song: "Now ever since I can remember I been poppin' my collar Poppin' poppin' my collar, poppin' poppin' my collar" http://www.huhmagazine.co.uk/images/uploaded/apple_clothing_07.jpg http://www.huhmagazine.co.uk/images/uploaded/apple_clothing_...

codezero 12y ago
Yep, it's funny how trends are so cyclical, the "trucker hat" style has made its way back as well :)
- nether 12y ago
  doesnt pg think it's due to "submarine" marketers?
Mordio 12y ago
Even Schiller had something similar. http://commons.wikimedia.org/wiki/File:Friedrich_Schiller_by_Anton_Graff.jpg#mediaviewer/Datei:Friedrich_Schiller_by_Anton_Graff.jpg http://commons.wikimedia.org/wiki/File:Friedrich_Schiller_by...
DanBC 12y ago
Popped collars appear frequently in Brat Pack movies!

adamnemecek 12y ago

Now they can claim that they were the first company to make wearables and be technically right.

samstave 12y ago

I would do cocaine with any one of these people on my garwood in Tahoe whilst sipping Mai Tais. --1986

carlob 12y ago

I still have a MacUser t-shirt that was given out to subscriber (my father used to subscribe). Judging from the appearance of the mouse, it should be from the pre-ADB mouse days so about the same age as this.

goldenkey 12y ago

It's amazing how now this fashion is hip and for lack of a better word, 'swag.' Not to different from my 1989 Nintendo Sunglasses [0], only given to a few employees at the time. Were for kids and teens at the time, somewhat tacky neon but now considered adult swag. Gotta love fashion evolution. I will die with these shades... haha, no pms about buying them please. [0] http://imgur.com/a/NXZHn http://imgur.com/a/NXZHn

csixty4 12y ago
Isn't a 30 year cycle normal for fashion?
- kristopolous 12y ago
  elements cycle - styles really don't. For instance, here you have high shorts which are also loose-fit and with a color palette that's fallen out. Also if you had a closer look, you could see the material and cut of the fabric is different. It may have an elastic waistband and other nuances that form the cogent style. all of these facets of the garment or outfit together as a package are unlikely to come back. Parceled out ones? sure.

97-109-107 12y ago

on a related note - Softwear by Microsoft http://hideyourarms.com/2008/12/09/microsoft-softwear/ http://hideyourarms.com/2008/12/09/microsoft-softwear/

naturalethic 12y ago

That kid in Extant really is a robot.