Exactly! http://www.newmediaist.com/blog/2007/01/08/dissecting-story-big-money-blogger http://www.newmediaist.com/blog/2007/01/08/dissecting-story-... "revenu

Exactly! http://www.newmediaist.com/blog/2007/01/08/dissecting-story-big-money-blogger http://www.newmediaist.com/blog/2007/01/08/dissecting-story-... "revenue(traffic) does not equal profit. Without income statements, it is impossible to know how much money they are actually bringing home. If I took out a $100,000 loan from the bank, I could buy $100,000 worth of advertising for my website. I could then fill my website up with advertisements, and make $60,000 from Google Adsense. I could then post a picture of my $60,000 cheque on my blog (or 60K visitors) , and no one would know I actually lost $40,000 to get that cheque. (or visitors) "