3 ms·

Sprinkles? The current bubble is fresh frozen yogurt with fruit (Pinkberry, Red Mango, Utoptia, Fraiche, etc etc)

• jsm386 17y ago
  Definitely another bubble, or signs of local froth in NYC, as Greenspan might say. Some insights from http://ny.eater.com/tags/froyo-wars http://ny.eater.com/tags/froyo-wars The fine reporters over at Crain's notice there's something of a fro-yo trend in the city right now. Over 30 stores have opened in the past 20 months (with more on the way), pushing out the traditional ice cream standbys. But the experts say this fro-yo battle just isn't sustainable: "Everyone will do well through the summer and be able to sustain through the fall,' says Andrew Moger, president and chief executive of Branded Concept Development. 'But I'd be surprised if many of these places hold on for more than two years. Fro-Yo Row a.k.a. 3rd Avenue between 22nd and 34th Streets....That 12 block stretch now has (or will soon have) a Pinkberry, a Red Mango, a Berrywild, a Flurt, and something called Yoqua Bar PS - Apparently VCs have lavished tens of millions of dollars on Pinkberry and Red Mango http://blogs.wsj.com/venturecapital/2009/04/23/investors-sweet-on-frozen-yogurt-chain-pinkberry/ http://blogs.wsj.com/venturecapital/2009/04/23/investors-swe...