I like the product and you are clearly targeting regular gym-goers that care about measuring improvement. You have the customer segment nailed down and that al

I like the product and you are clearly targeting regular gym-goers that care about measuring improvement. You have the customer segment nailed down and that allows you to build a marketing strategy around the target audience their behaviours. I am close enough to your target audience to comment, I do not measure my gym performance though. I can see the value to optimise for ease of data-entry and it is a clear differentiator. Observations from my gym experience: - the guys who do free weights seem to know each other and some only train in groups - lots of couples go together to the gym - personal trainers know a lot of gym members but they also market themselves to them - I know of several running apps because friends of mine shared their highs on Facebook - many apps use "races" or compare yourself with others as a way to get through to your users' friends. - my gym holds "challenges" where you can grab one of the trainers to time you on e.g. plank and then they have a public board. There are often 20+ participants per challenge but I don't think there's a reward for it so I have not participated so far. --> people are curious to see how they compare to others in the same gym. Suggestions: 1. How did you find out about the other fitness apps you know of? -> I think I only know apps of Facebook and Apple store search 2. leverage the competitive aspect, e.g. allow people to become the king of leg press for their gym and brag about it on social media. There are several ways you can slice who they compare themselves with - people in their gym - their friends - everybody else in the world 3. find a way to reach active gym members (aka, define which channel you want to work with) I can think of three obvious channels - gyms themselves (B2B sales) - personal trainers - social media (sharing) 4. ranking good on the apple store search is dependent on a lot of good reviews I think, you can look up what the ranking factors are for the app store (if they are known) 5. mobile advertising to get more installs targeting keywords that your target market would use Other observations: 1. your business model requires a lot of volume to work, why not build something for personal trainers and charge a monthly fee? 2. Gyms can use some relationship management tools actually, the only time I talked to employees of my current gym was when I joined or when I forgot something.