Sorry, let me clarify my point: It appears that you're making a value judgement about behavior being rational or irrational, when it's just how human beings ma

Sorry, let me clarify my point: It appears that you're making a value judgement about behavior being rational or irrational, when it's just how human beings make decisions. If we all operated as purely rational individuals, unswayed by emotions, the vast majority of consumerism that exists in society would be gone. Singling out IAPs and free-to-play titles specifically while not going after basically every single consumer-based industry in the world is inconsistent and unfair to one specific sector. We all make decisions based on our emotional responses to the information we're given - some people value certain things more heavily than others, and I don't think any individual or set of individuals can be the arbiter of whether a decision is rational or not. That's entirely up to the person making the decision.